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Amex × Milk Bar

#AmexMakeMyDay in Manhattan

A branded cookie truck, a crowd on the street, and all the photography for American Express and Christina Tosi's Milk Bar.

Photographs: The Content Campus

Momofuku Milk Bar and Karlie Kloss branding for the Amex activation shoot

The Content Campus provided all photography for this American Express collaboration with Christina Tosi's Milk Bar, produced with the agency Extra Extra Creative.

The #AmexMakeMyDay street activation in Manhattan centered on a branded cookie truck, drawing crowds for decorated cookies, branded totes and photo moments. Our coverage moves between baking details, fan reactions and the energy on the street.

Hands shaping cookie dough at the Momofuku Milk Bar Amex activation
Gingerbread-man shaped cookies decorated for the #AmexMakeMyDay Milk Bar activation
Karlie Kloss celebrating with a fan in front of the Karlie's Kookies branded truck
Person posing in front of the Amex, Momofuku Milk Bar, and Karlie Kloss branded social graphic
Crowd of people gathered on the street outside the Amex Milk Bar activation truck
Person jumping in excitement with arms raised on the city street at the Amex Milk Bar event
Close-up of a branded Milk Bar tote bag being carried at the Amex activation
Young boy smiling and holding up his phone at the Amex Milk Bar street event
Project credits graphic for the Amex and Karlie Kloss Momofuku Milk Bar activation shoot, listing agency and crew roles

See the full gallery on The Content Campus

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